We understand that preparing your own artwork can often be a little confusing. We’ve compiled a quick guide below which will hopefully help with any queries you may have. If you would like further help with providing your files in a print ready format please call us on 01900 68141 and a member of our design team will be happy to assist you with the process.
‘Print ready’ artwork means you provide us with a file which we will print directly from. This file will need to be in PDF format. If you don’t have ‘print ready’ artwork to send us we can create it for you. Our talented team of graphic designers will work with your ideas and preferences to give you a design that compliments your business.
If you have artwork which you would like to print from, we will need it sent in PDF format. You will need to use PDF software, or if using Publisher or Word, save the file in PDF format. You will need to ensure all PDF files are flattened.
Double sided artwork to be supplied in a 2 page PDF – 1 file containing 2 pages.
Page 1 will be considered the front and page 2 the reverse.
Page 1 will be considered the outside and page 2 the inside on a folded leaflet.
The number of pages in a booklet must be a multiple of 4 e.g 4 pages, 8 pages, 12 pages, 16 pages.
Booklets need to be supplied as single pages, not spreads or ‘printer’s pairs’.
Pages must be in sequential order starting with the front cover as page 1 and the back of the cover as the last page.
e.g. 12pp booklet = 1 PDF containing 12 pages – not 12 separate PDFs.
Artwork to be supplied at the correct size (with bleed and trim marks if needed)
E.g. Don’t supply a PDF with a business card set in the middle of an A4 size document unless you actually want it to be printed as an A4 size document. We will print your PDF file at the size you have provided it. Please avoid US sizes, these are often a default size in the Microsoft suite. They are not standard sizes and we will not be able to proportionately scale your artwork to fit a standard ‘A’ sized page.
Colour is CMYK not RGB
Spot colour is only used for invoice books/pads, envelopes and spot silver business cards.
We require 2mm bleed on all jobs, apart from large format printing and pop up banners, on these jobs we require 4mm bleed on all edges.
Please be aware when producing a booklet that your inside bleed edge should be set to 0mm but top, bottom and outside edge should be set 2mm.
4mm is the safest distance from the trim edge
10mm for booklets and banners
To minimise booklet creep you may need to use progressive margins
Offset trim marks by 3mm
None needed for business cards, presentation folders or magnets
Make sure artwork is centred within the document
Embed or outline fonts
Hairline rules should be at least 0.3pt
Set Black Text at 100% K only.
Set Black as a background colour at 650% C, 50% M, 50% Y, 100% K to give good solid coverage.
Total combined ink density of your artwork should be 300 – 340% max.
Images must be CMYK – not RGB or LAB
Convert to cmyk before embedding into your document.
Minimum resolution is 300dpi at 100%
Before sending your file open and check all your pages for any errors that may have occurred when converting the original document to PDF.
Other file formats we accept are:
Convert all text to ‘outlines’ and embed all images. All colours need to be CMYK – don’t mix with spot colours. Save as an .eps file.
Please use the ‘Package’ option in the ‘File’ menu. Check it has included all the images and fonts then Zip (using ‘compress’ in file menu) before sending.
All colours and images need to be CMYK not RGB and set at 300dpi
Word – Publisher – Powerpoint – Excel
These files are not normally good for full colour printing and are unpredictable. They are normally in an RGB colour format which is great for viewing on screen but not good for printing. We can often convert them to the correct cmyk format but your colours will change, looking dirty or dark. Fonts can be slightly different from one PC to another and can throw out the formatting or may substitute to a default font with undesirable results. However, we can usually use these files without problems for general photocopying or digital colour printing – if you can, please PDF them, making sure you embed the fonts. Printed colours are often different to what you see on screen – for example a very bright lime green may turn into a dark forest green. We will check your file to see if it is usable and contact you if you need to have it re-designed. Allow extra time if supplying in these formats.