If you have ever been involved in planning a wedding, then you will know how many different aspects of the event you need to consider – and the amount of effort that it requires! Of all the different considerations, the wedding stationery is an aspect that requires special attention with regards to the accuracy of […]
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As we approach 2025, the print and design industry is gearing up for a year of innovation and creativity. Here’s a look at some of the top trends we predict will take shape in 2025: 1. Sustainable Printing Takes Centre Stage Sustainability will continue to be a dominant force in print and design. Expect to […]
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In an age dominated by digital communication, the question often arises: are business cards still relevant? While many professionals rely on LinkedIn profiles, email signatures, and virtual meetings to connect, the traditional business card still holds value in today’s fast-paced business environment. Here’s why business cards continue to be a crucial tool for networking and […]
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Key Principles for Creating Effective Marketing Materials When it comes to marketing, first impressions are crucial. Effective marketing materials like brochures, flyers, and posters can make a significant impact on your audience, influencing their perception of your brand and driving engagement. Here’s a guide to the key design principles that can help you create materials […]
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The power of direct mail remains robust and effective. Combining the tactile appeal of physical materials with strategic marketing efforts can yield impressive results that digital alone cannot achieve. Here’s why direct mail continues to matter and how it can complement your digital marketing strategies. Higher Response Rates Statistics consistently show that direct mail boasts […]
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Top 10 Print Design Trends for 2024, so far! Eight months into 2024, the world of print design is evolving with exciting new trends. Staying updated with these trends can help your business create eye-catching, effective print materials that resonate with your audience. Here are the top 10 print design trends for 2024 so far: […]
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In the world of print marketing, flyers and leaflets are popular tools for reaching potential customers and promoting products or services. While they may seem similar, understanding the differences between the two can help you make a more informed decision about which to use for your marketing campaign. Here’s a closer look at the distinctions […]
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Most businesses need physical documentation that records and details transactions between the business and its customers. In earlier years the simplest form of these records was produced by issuing an invoice and a reciprocal receipt, using carbon paper books or pads – whilst this was an accepted, and effective, sales tool, it was also an […]
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In today’s digital age dominated by emails and instant messages, the value of physical, printed materials may appear to wane. However, one enduring symbol of professionalism and brand identity persists: the humble letterhead. Despite technological advancements, letterhead printing remains essential for maintaining a professional image in business correspondence. Let’s explore why businesses should continue to […]
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Navigating the Digital Age: How Print and Digital Marketing Complement Each Other In the ever-evolving landscape of marketing, the rise of digital platforms has undoubtedly transformed the way businesses engage with their audience. However, amidst the digital revolution, print marketing remains a powerful tool that complements and enhances digital strategies. At Firpress, we recognise the […]
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