We were asked to design a bright, eye-catching poster & co-ordinating information leaflet. for this years Paint the Town Red event in Workington. The brief stated that it was important that all information should be displayed clearly on the poster and that it should also incorporate some imagery to break up the text. Our design studio came up with the initial poster design below. Once we had that in place, we moved on to designing the information leaflet, which would highlight all the activities and events happening throughout the day.
The information leaflets were to be designed at A4 size, so that they can be folded down to DL size. This gave us 3 panels on each side of the leaflet to work with, which is lots of space to organise & display all the events which are going on around the town centre. We utilised the red brick background from the poster design, displaying the information in boxes with tape on the corners, so it looked like the notes had been stuck to the wall.
Amy was really happy with how the leaflets turned out!
School proms are a special occasion for both teachers & students, it’s important to pick a suitable venue that can provide both the space and the service to make the night an extra special one. Lucy wanted to promote the Prom Nights packages that Energus offers, we discussed the options available and decided that an interesting approach would be for the leaflet itself to have an invitation like feel to it. We wanted them to feel like an invitation that you may receive to a formal event, a little more luxurious that your everyday A5 handout.
We decided that a gatefold design would be an interesting approach, it has the ‘doors’ that open on the front to reveal the leaflet information hidden inside. A luxurious pattern was added to the background to further add to that invitation feel and a purple bow completed the design for the front of the ‘invitation’. Inside, we laid out the details in an easy to follow format, adding a collage of photos to show previous Prom Nights that have been held at Energus.
Lucy wanted the promotional invitations to make an impact as soon as they were delivered to the school, she didn’t want the envelope to get pushed aside with all the other white & brown envelopes that are dropped on someones desk. Personalised envelopes are the perfect way to grab attention as soon as the post is delivered. We utilised the same pattern from the invitation itself and included the Prom Nights logo in the bottom right corner. The envelopes were printed in full colour from edge to edge and really added that professional finishing touch.
Lucy was delighted with the final product, we are looking forward to working with her & Faye on the new Energus brochure in the coming weeks.
If you’d like to work with us on any of your promotional material, give us a call on 01900 68141 or email us via our contact page.