We were asked to design a bright, eye-catching poster & co-ordinating information leaflet. for this years Paint the Town Red event in Workington. The brief stated that it was important that all information should be displayed clearly on the poster and that it should also incorporate some imagery to break up the text. Our design studio came up with the initial poster design below. Once we had that in place, we moved on to designing the information leaflet, which would highlight all the activities and events happening throughout the day.
The information leaflets were to be designed at A4 size, so that they can be folded down to DL size. This gave us 3 panels on each side of the leaflet to work with, which is lots of space to organise & display all the events which are going on around the town centre. We utilised the red brick background from the poster design, displaying the information in boxes with tape on the corners, so it looked like the notes had been stuck to the wall.
Amy was really happy with how the leaflets turned out!